A new European regulation on Geographical Indications (GIs) for craft and industrial products marks a milestone in recognizing the value of cultural identity and local artisanship. From textiles and ceramics to jewelry and glassware, European creations can now enjoy official protection, stand out in the market, and reach audiences worldwide.

At CUBE, through the European project Craftwork 4.0 ALL, we champion inclusion, innovation, and intergenerational learning in the craft sector.

We equip makers with skills, empower minorities and young creatives, and carry tradition into the future — with sustainability, digital know-how, and cultural diversity at the heart of our approach.

GI recognition opens new doors for small workshops and independent creators, ensuring fair opportunities, safeguarding heritage, and showcasing the unique techniques that carry Europe’s cultural map within them.

Discover more about the project: www.craftwork4all.com

Learn about the new GI regulation: https://shorturl.at/juOq3